When Google's
AdSense appeared, there were a lot of people who doubted Google's idea would be
marketable and actually generate any profits. Yet as we stand here today it's
probably the most well known pay per click venture in the world.
Yes, all
those nay sayers ended up eating their own words in the end. And that is
because the folks at Google never go and do something without assessing whether
or not it will be profitable, or exactly how profitable it is.
But of
course, as you might very well know, AdSense isn't just profitable for Google.
It's also profitable for the people who advertise via AdWords and very
profitable for publishers who use it to make earnings which are sometimes just
enormous.
So one must
ask himself why this is such a good deal for everybody. And the question in
itself is very justified because you hardly ever come across something that's
profitable for everyone in the chain. So why would AdSense be any different.
Well, AdSense
is where it stands today, giving benefits for everybody in the game because it
exploits a gap in the Internet's advertising model.
You see, the
Internet is a very interactive environment, and its interactions come from the
people who are browsing. They choose whether or not to follow a certain link
and the term "navigating" is probably the most precise one at
describing this situation.
So AdSense is
great because it links together buyers and sellers. Yes, you have to hand it
out to Google for a brilliant idea. They know there are people out there that
want to buy stuff and people who want to sell them what they're interested in.
And Google AdSense helps members of the two categories find each other.
It works for
the visitors, because the model is very transparent. You don't see a huge
graphic banner which tries to lure you into buying something. You just see a
few words. And if you like what you see you can just click it. It works because
visitors don't have that feeling of someone trying to lure them into spending
money. Ironically, however, they're wrong.
It works for
the AdWords advertisers because their ads go everywhere. Not only will they
find themselves listed in Google's search which gets gazillions of hits per
day, up front without working as much for SEO and waiting so much.
Their ads can
reach any website that deals with anything similar to what they're trying to
sell. Now you must realize they could never pull of such great advertising by
themselves. And that brings us to the thing that makes Google's AdSense a
publisher's best friend.
It comes from
the fact that the ads are contextual, that they somehow related to the keywords
you deal with on your page. Because people or on your site, which deals with a
certain topic, you already know they're interested in that topic.
But, hey,
wait a minute, Google knows some companies which want to sell your visitors
something related to their topic. Google wants your visitors, you want Google's
advertisers and the visitors just want to buy stuff. And that is the essence of
what makes AdSense a great deal for everybody.
This is by
far the most profitable hook-up deal you're ever going to see anywhere on the
Internet.
So you have
to appreciate Google for realizing a killer deal. You have to appreciate how
well thought out, yet simple this scheme really is. Sure, in practice it has a
few quirks but those are minor and, up to this point everyone seems to be
enjoying Google's AdSense.
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