Advertising for free seems like an impossible thing when heard.
But there are several ways by which the cost of advertisement can be conserved,
with the help of some imagination and creativity.
A business wanting to advertise, can write articles related to
their field of expertise that can be submitted to media and publications having
interest in that particular field. The advertising article can have information
about the company and dealership opportunity. Due to the rise in Internet users
and websites, new websites have sprung up which offer free services. Articles
can be written for these websites and they can be broadcasted for free, which
will be viewed by hundreds of people everyday.
Once the business has gained some recognition, within no time it
will gain popularity also among the crowds. This popularity can lead to them
being invited on radio and television talk shows and even to interviews. Such
kind of opportunities shouldn’t be missed as they provide a chance for free
promotion. If it is taking a long time to get a break, the producer can be
addressed with a letter that can be followed up by a telephone call or
in-person visit. During the visit, the nature of expertise can be discussed
about the business, which will be of interest to the viewers of the particular
channel. Once a businessperson gains the status of being public-friendly, more
offers start pouring in.
Free bulletin board located in the neighborhood, like in grocery
stores, libraries, and salons, are another good idea. Advertising circulars can
be posted on such boards for free. Circulars for mass distribution can be
handed out at the mall, shopping center, bus stops, particularly on weekends
when there is a big rush. Students can be hired on part time basis for this
purpose.
Promotional advertisement can be printed on the envelopes used by
the business firms. Both the sender and the receiver can view this
advertisement. Promotional offers can be sent to customers by postcards,
which should be utilized to its full, leaving only place left for writing the
address.
Some of the new mail order publications offer free first time and
seasonal deductions for advertisers. Other publications offer pay per inquiry
space. Inquiries can be made about stand-by space, which means that the
publication holds the submission of advertisement until the space is not sold
and in that case, thirty three percent saving can be achieved. Usually local
newspapers provide these kinds of offers.
If the business is involved in ad sheet or catalog publishing,
other publishers can be contacted for the purpose of bartering an advertising
exchange. They can place advertisement in their publication, in return for
placing their advertisement in the business’s publication.
Free offers can be provided to the customer. This can be done by
emailing or printing newsletter about information regarding the area of
interest of the targeted customers and can be made popular by using tag lines.
Attach a free coupon with it, which the customers can use it for shopping, if a
criterion is met like minimum purchase of $ 50. By this the response will be
huge and most of them will purchase something or the other to avail the free
offer. The basic ingredient for advertising for free is imagination and
research. Opportunities should be searched and a strong working force should be
applied to increase the sales.
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